WHY USE RADIO? RETAIL USE
In retailing we understand that the service of your customers is paramount. But also in times when staff ratios are being squeezed, the balance between customer satisfaction and staffing levels can be difficult to control. Radio can prove very effective in reducing that pressure by allowing key workers to instantly communicate with each other, regardless of location for example customer facing assistants can talk to others in the stock room immediately without the need to keep the customer waiting. This gives happier customers and happier staff.
The advent of licence free, low cost radio has made this technology very accessible to your type of business. The radios are lightweight and easy to use allowing even casual labour to keep in touch. These radios work well within a retail environment, with a range of accessories that make carrying and talking even easier.
Why Radio?
Today, there are a number of technologies to consider when choosing the best way to communicate for your business.
- Cellular phones
- Paging
- Tannoy
- Two-Way Radio
Cellular phones have been the obvious choice for some time but they attract large call costs as well as cumbersome airtime contracts. This method is designed for national calling capability rather than on-site communication. In addition mobile phones are designed for one to one communications rather than one to many [groups] as with two way radio.
Paging is ideal for one way messaging but obviously doesn't allow for two way communication needed for instant results.
Tannoy is used within buildings to alert staff to messages but it is not private and the called party has to find a phone to respond!
Two-Way Radio offers the best alternative for on site communication. Its two way communication gets immediate action and there are no excuses about not finding a phone! They are a cost effective solution as there are no call charges or contracts, so your team can use them 24 hours a day, 7 days a week, 52 weeks of the year without any call costs. In addition, today's radios are small, lightweight, easy to use and extremely robust so they will last for years, proving a good investment for your business.
Talk Range
The talk range of your portable radios is a critical factor in your purchasing decision. There are two levels:
- Short Range - under 3km
- Long Range - over 3km up to 8km
The exact range however, will depend on the terrain you operate in (hills, valleys, buildings etc.) and if they are to be used inside or outside of buildings.
Changes in government regulations now means that Short Range radios can be bought and used immediately without the need for a registered frequency licence. This makes the benefits of radio easily accessible to you.
Long Range radios are high power and so require subscription to an annual licence due to their use of more secure frequencies. Applying for your own licensed frequency is a simple process and Brabourne Communications Ltd will apply for and obtain the licence on your behalf. If you are already using radios and have a licence, then all we need is a copy of your licence with your order to program your new radios to your allocated frequency.
Over the range of 8km, base and repeater radio units can be used to increase the talk range and the total coverage you need. Call us on +44 (0)1332 513 065 for more information on this service.